The Starr Conspiracy Intelligence Unit 2015 Hcm Vendor Brandscape Report™

We believe that brand matters in HR technology — far more than many people realize. Companies with the strongest brands build market share faster, see higher conversion rates, and exit with higher multiples. To help our industry make sense of it all, we’ve developed a new perspective based on an incredible amount of research and analysis from The Starr Conspiracy Intelligence Unit. Now it’s ready for you — the 2015 HCM Vendor Brandscape Report™.

If you’re an HCM technology user, vendor, or investor, we believe you’ll find some unique perspective on the future of HCM technology — who’s winning, who’s emerging, and what the future may hold.

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The HCM Vendor Brandscape Report™

Companies with the strongest brands build market share faster, see higher conversion rates, and exit with higher multiples. To make sense of it all, we’ve developed a new perspective based on an incredible amount of research and analysis — the first in a series of forward-looking Brandscape reports.

The Future of Corporate Learning and Development

Learning is becoming the center of the talent management universe. And you, the learning professional, are the key to unlocking your organization’s talent potential. With these key insights from your professional peers, you’ll be able to embrace today’s changes and effectively prepare for the future.

Learning Technology: The Brand Report, 2014

This report presents findings from our recent study of learning management system (LMS) technology buyers in conjunction with Brandon Hall Group and Human Capital Institute. You will find measures of brand awareness and satisfaction among LMS providers with observations and analysis to help make sense of it all.

The Enterprise Learning Buyer, 2014

A new mandate for learning professionals to enable the workforce to adapt at speed has major implications for learning and HCM technology providers. A joint research effort with Brandon Hall Group and Human Capital Institute, we provide insights for learning technology vendors and those seeking to know these influential buyers.

The 7 Common Beliefs of Great B2B Technology Brands

There’s an entire world of great technology companies that most people don’t know about simply because they sell to other businesses, not to consumers. Learn how great technology brands most people never hear about capture mindshare and build market share.

E-Books

Three Trends HR Marketers Can’t Ignore in 2014

The way work gets done is changing. So is the way HR supports that transformation. This e-book authoritatively and engagingly identifies three significant trends occurring right now and how HR is responding — and why the convergence of those trends is creating new opportunities in HR tech.

7 B2B Marketing Trends That Every HR Technology Brand Needs to Know in 2014

The tactics used to market and sell enterprise software and services to HR aren’t keeping pace with the huge changes taking place in the industry. Learn what HR technology marketing needs to know now.

The Ultimate Question to Ask Your Employees: An Introduction to the Employee Net Promoter Score

What if you could efficiently and easily identify which employees are your supporters, which are on the fence, and which are doing you harm, to boost engagement and customer satisfaction? Learn how.

Workplace Wellness: 5 Critical Trends for 2014 and Beyond

Workplace wellness is an immature and evolving market. Get a clear picture of what the next generation will look like — and why you should care.

Industry Bulletins

Marketplace Recruiting, Vendor Management, and a Peek Into the Future of Talent Acquisition

In the last few years, many companies — especially larger ones — have said yes to internal recruiting teams, staffing agencies, headhunters, and recruitment process outsourcers. Learn more about the emerging VMS category in this brief.

Two Top Learning Providers Join Forces as Skillsoft Acquires SumTotal

Two of the biggest brands in learning have become one, with Skillsoft acquiring SumTotal. Now that the dust from the big news last week has settled, and we’re just beginning to get a clear picture of what this means for Skillsoft and SumTotal, and the market as a whole.

Casual Learning: Emerging Market Segment Portends Focus on Learning Engagement and Velocity

Casual Learning uses mobile-based learning solutions that combine games, video, and other immersive experiences to engage learners in frequent, short learning sessions. Find out more about why this growing market segment matters.

What the Globoforce IPO Filing Means for the Market

The Globoforce IPO filing will change the landscape of enterprise recognition. Discover what that means, why you should care, and what the market is getting wrong.

A Need for Market Insight: LAROCQUE INC, InfluenceHR Acquired

The Starr Conspiracy’s purchase was driven by vendor dissatisfaction with current market analysis at the same time the industry is in transition.

Ceridian’s Giant Leap Toward an Integrated, Complete HCM Platform

Two years after its Dayforce acquisition, Ceridian now has a fully cloud-based code stack for HCM ; is a move upmarket next?

CEB Acquires KnowledgeAdvisors, Beefs Up Analytics Offering

Is this data-driven acquisition by CEB (formerly the Corporate Executive Board) a sign of things to come in HCM? Learn what may lie ahead.

Why Glassdoor’s $50M Signals Big Moves in Recruiting Tech

Glassdoor’s pre-IPO $50 million funding round is making recruiting one of the most exciting spaces in the world of enterprise technology. Learn what’s driving that change.

SAP Cloud and SumTotal Get New Leaders, HireVue Executes Another Acquisition

Acquisitions and leadership changes at SAP Cloud, SumTotal Systems, and HireVue will rock those organizations — and the entire HCM industry. Learn how.

Big Data Drives a Big Deal: LinkedIn Acquires Bright

LinkedIn's acquisition of Bright will ripple far beyond the world's largest professional social network; it could herald the true beginning of the era of big data.

The Way Forward for SAP’s HR Cloud

SAP’s choice to head its cloud HR will shift the HCM landscape. Learn why, and what’s in store for the year ahead.

Workday Puts the Big in Big Data, Acquiring Identified

Workday’s acquisition of the predictive analytics HR software company will have an impact on other major HCM players and on the remaining big-data recruiting solutions. Learn why.

A new era of enterprise technology and software can unleash the full promise of human potential. If you want to be part of that world, The Starr Conspiracy Intelligence Unit can get you there.

It’s not just because we have deep knowledge of and thought-provoking perspectives on human capital management and enterprise technology and software. It’s also because we convert that curiosity, knowledge, and probing into accessible and incredibly well-crafted key insights and guidance that deliver growth-oriented strategies, research, and advisory services that increase market share and build profitability.

And we do it like no one else. Marketing’s outdated formulas won’t deliver growth today and won’t be sustainable tomorrow. The Starr Conspiracy Intelligence Unit takes your business as personally as you do. We’ll challenge you to shift your perspective.

Most important, we’ll give you sharp marketing clarity, so you can make decisions with confidence.