7 B2B Marketing Trends Every HR Technology Brand Needs to Know in 2014

2014 is poised to be a huge year in HCM technology. Unfortunately, the old ways of marketing and selling enterprise software and services to HR are changing, but the tactics marketers use aren’t changing with it. Download the e-book “7 B2B Marketing Trends Every HR Technology Brand Needs to Know in 2014.” You’ll discover why you need to:

  • Get in front of prospects Chicago election-style: early and often
  • Look at fully differentiating SMB and enterprise-level product offerings
  • Contextualize and customize your message for the prospect
  • Understand that the rules of brand awareness are even more important

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The Enterprise Learning Buyer, 2014

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The Ultimate Question to Ask Your Employees: An Introduction to the Employee Net Promoter Score

What if you could efficiently and easily identify which employees are your supporters, which are on the fence, and which are doing you harm, to boost engagement and customer satisfaction? Learn how.

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What the Globoforce IPO Filing Means for the Market

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About The Starr Conspiracy Intelligence Unit

There’s a new era of enterprise technology that can finally unleash the full promise of human potential. If you’re on board, we’re ready to get you there.

The Starr Conspiracy Intelligence Unit (TSCIU) delivers growth-oriented strategy, research, and advisory services, providing the guidance and key insights you need to grow market share and increase profitability. Let’s face it: The protectors of the status quo in marketing fall back on outdated formulas that won’t deliver growth and aren’t sustainable. We’ve seen it before and that approach to marketing is dead.

TSCIU takes your business as personally as you do and we will challenge you to shift your perspective. Most importantly, though, we deliver marketing clarity so you can make decisions with confidence.