Why marketers should give a shit about data

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... and the data they should actually give a shit about – a professional article.

Our very own Dr. Delgaty has done it again. He's giving you yet another arrow from his golden research quiver. This time, it's all about the data you need to give two shits about and how to get it. 

What you'll learn:

  • Why data is essential to building a successful brand. 

  • How you can sniff out whether a research project will deliver good or bad data. 

  • The type of questions that you should be asking in your research and of your research partner. 

  • How to balance science and subjectivity to find meaningful patterns and levers in your data analysis.

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About The Starr Conspiracy
The Starr Conspiracy is an Experience Agency that creates defining moments across the CX spectrum, including brand, marketing, sales, product, and customer success. We are Work Tech industry experts, and when you work with us, you see the value faster as we co-create better experiences for employees, customers, and shareholders.

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