Find Out What It Takes to Create a Great B2B Brand

Download “The 7 Common Beliefs of Great B2B Technology Brands” to learn more about building a compelling B2B brand.

There’s an entire world of great technology companies that most people don’t know about simply because they sell to other businesses, not to consumers. Find out how B2B technology companies can capture mindshare and build market share by:

  • Raising the stakes
  • Having an obsession
  • Being polarizing
  • Making an emotional connection
  • Telling a compelling story
  • Understanding the value of consistency
  • Spending to support awareness

In Other News

The Enterprise Learning Buyer, 2014

This report, based on a joint research effort by Brandon Hall Group, Human Capital Institute (HCI), and The Starr Conspiracy Intelligence Unit delivers authoritative insights and key takeaways applicable for learning technology vendors and any provider of HCM technology seeking to better understand these influential buyers.

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Three Trends HR Marketers Can’t Ignore in 2014

The way work gets done is changing. So is the way HR supports that transformation. This e-book authoritatively and engagingly identifies three significant trends occurring right now and how HR is responding — and why the convergence of those trends is creating new opportunities in HR tech.

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What the Globoforce IPO Filing Means for the Market

The Globoforce IPO filing will change the landscape of enterprise recognition. Discover what that means, why you should care, and what the market is getting wrong.

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About The Starr Conspiracy Intelligence Unit

There’s a new era of enterprise technology that can finally unleash the full promise of human potential. If you’re on board, we’re ready to get you there.

The Starr Conspiracy Intelligence Unit (TSCIU) delivers growth-oriented strategy, research, and advisory services, providing the guidance and key insights you need to grow market share and increase profitability. Let’s face it: The protectors of the status quo in marketing fall back on outdated formulas that won’t deliver growth and aren’t sustainable. We’ve seen it before and that approach to marketing is dead.

TSCIU takes your business as personally as you do and we will challenge you to shift your perspective. Most importantly, though, we deliver marketing clarity so you can make decisions with confidence.